Implement Marketing Strategies

BSBMKG514A Implement and superintend merchandise activities Revision Number 1 BSBMKG514A Implement and monitor selling activities Modification History Not applicable. Unit Descriptor Unit variant This grammatical construction block run alongs the mathematical operation outcomes, skills and friendship require to implement market activities exposit in a merchandise plan, to monitor their effectiveness in skirmish organisational merchandising objectives, and take actions to improve selling performance. No licensing, legislative, regulatory or certification requirements apply to this whole at the time of endorsement. Application of the UnitApplication of the unit This unit applies to individuals controling in trade management positions who are accountable for implementing and monitoring organisational merchandise strategies. In this role they would usually lead and direct a marketing aggroup, implement the marketing plan, monitor the performance of marketing str ategies and evaluate their effectiveness. They besides involve team members in identifying improvements to marketing strategies and formulating recommendations for future(a) marketing activities. Licensing/Regulatory Information Not applicable. Pre-Requisites Prerequisite units Employability Skills Information Employability skills This unit contains employability skills. Elements and Performance Criteria Pre-Content Elements describe the requisite outcomes of a unit of competency. Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, just information is detailed in the required skills and knowledge section and the feed bidding. Assessment of performance is to be consistent with the evidence guide. Elements and Performance Criteria division PERFORMANCE CRITERIA 1. Implement marketing strategies and tactics 1. 1.Brief stakeholders who participated in the marketing think process on their imp lementation roles and responsibilities 1. 2. Identify and brief marketing and non-marketing forcefulness critical to the success of the marketing plan, on the objectives of the plan, performance measures, and their roles and responsibilities1. 3. Prioritise marketing strategies and identify resources for their implementation, in accordance with organisational requirements1. 4. Implement communication and team building strategies to ensure that personnel responsible for each element of the marketing motley work together to meet the organisations marketing objectives1. . Implement strategies for monitoring marketing activities and analysing marketing performance, in accordance with the marketing plan 2. proctor marketing strategies and tactics 2. 1. Monitor and implement promotional activity against communication objectives in the marketing plan2. 2. Monitor product, pricing and distribution decisions against organisational policy and the objectives of the marketing plan2. 3. Monito r marketing results against targets in the marketing plan2. 4. Monitor marketing revenue and be against budget, and analyse record variations 2. . Prepare and present marketing reports that indicate current progress towards marketing objectives 3. Evaluate and improve marketing performance 3. 1. regularly assess marketing performance against objectives3. 2. Identify opportunities for improvement through give-and-take with customers and personnel responsible for each element of the marketing mix3. 3. Change work practices in line with changing customer requirements to maintain business relevancy and viability3. 4. Document recommendations for improvement in accordance with organisational requirements3. 5.Communicate changes to marketing objectives and targets with relevant stakeholders, to promote implementation Required Skills and Knowledge REQUIRED SKILLS AND KNOWLEDGE This section describes the skills and knowledge required for this unit. Required skills culturally appropri ate communication skills to relate to pack from diverse backgrounds and people with diverse abilitiesliteracy skills to prepare complex reports on marketing performance numeracy skills to analyse marketing performance, revenue and cost teamwork skills to manage a marketing team. Required knowledge rganisational strategic and marketing objectives, plans and performance measuresprinciples of the marketing mixkey provisions of relevant legislation from all forms of government, codes of practice and national standards that may affect aspects of business operations such asanti-discrimination legislation and principles of correspond opportunity, equity, and diversityethical principlesmarketing codes of practice and conduct such as the Australian Direct marketing Association (ADMA) Direct Marketing Code of Practiceprivacy lawsTrade Practices Act. Evidence Guide secernate GUIDEThe Evidence Guide provides advice on assessment and must be read in conjunction with the performance crit eria, required skills and knowledge, range command and the Assessment Guidelines for the Training Package. Overview of assessment Critical aspects for assessment and evidence required to demonstrate competency in this unit Evidence of the following is essentialsuccessfully implementing marketing strategies identified in an organisations marketing plancoordinating personnel knobbed in conducting marketing activitiesmonitoring, evaluating and reporting on marketing ctivities against defined objectivesmodifying marketing activities in line with new or emerging trends. Context of and item resources for assessment Assessment must ensureaccess to office equipment and resourcesaccess to organisational and marketing strategic plans. Method of assessment A range of assessment methods should be used to assess practical skills and knowledge.The following examples are appropriate for this unitanalysis of responses to case studies and scenariosassessment of written reports on marketing pe rformancedirect questioning feature with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidateobservation of team management activitiesobservation of presentations on marketing performance reportsoral or written questioningreview of authenticated documents from the workplace or training environmentreview of testimony from team members, colleagues, supervisors or managers. Guidance information for assessment Holistic assessment with early(a) units relevant to the industry sector, workplace and job role is recommended, for example early(a) marketing units. Range Statement RANGE STATEMENT The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance.Bold italicised wording, if used in the performance criteria, is detailed below. Essential operate conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be take ond. Stakeholders may include Board of directorsfinance staffhuman resources staffIT staffmanagersmarketing personnelownersproduction staffsupervisors Marketing may include business-to-business marketingdirect marketingideas marketingmarketing of goodspublic sector marketing servings marketingtelemarketing Non-marketing personnel may include advertising personnelmanagerspublic relations personnelsales managersales teamstaffsupervisors Resources may include financialhumanITphysicaltechnical Marketing mix may include distributionlevel of servicepricingproduct or service variables such asdesignqualityrangesafety featurestechnical featurespromotion Unit Sector(s) Unit sector Competency champaign Competency field Business Development Marketing Co-requisite units Co-requisite units